Simon Baker says REA Group’s property portal is viewed ‘jealously’ by others around the world because the home-sellers pay the billsFollow our Australia news live blog for latest updatesListen to our Full Story podcast on the super profits behind selling Australian homesRead more in the Hot property seriesA former chief executive of the News Corp-controlled realestate.com.au says the company views real estate agents as its “outsourced sales force”, outlining how home sellers have been targeted with ever-rising advertising costs.Simon Baker, who was chief executive of REA Group from 2001 to 2008 and now works as a consultant in the property tech industry, says the “vendor-paid” advertising market operating in Australian real estate is rare globally. Continue reading...
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